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Articles written by Chris Mccray


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  • Merchandising Intellectual Property is Risky Business

    Chris McCray, Contributing Writer|Updated Apr 23, 2019

    It takes a dedicated person to stand in line a day or two in advance just to buy tickets to a movie – a true fan. From Star Wars to the Marvel Universe, this phenomenon has been enticing fans to do just that two to three times a year. Fans not only want to invest their time into making sure they are the first to see a film or event, they are willing to invest their money, sometimes thousands of dollars, on buying items with their favorite characters on them. Mel Brooks said i...